Archive for the ‘agency’ tag
Fashion Consultants
Fashion Consultants Get the Most Out of Model Talent
When a company decides to market a fashion product, it is imperative to understand the end goal, and the target market in order to choose the right fashion models. For example, most lingerie lines utilize petite, 20 year old models with an average B or C bust sizes. That may be fine for your needs, but the truth is, a majority of your customers probably do not relate to the airbrushed beauty of your models. Instead, an option may be to use more everyday women, with a fun, fresh outlook, wearing your product in situations that will create a subconscious bond between your model and the target customer.
Another situation that gets overlooked is the influence of a husband or boyfriend on the decision of your customer. The company goal should be to use models that are pretty, but not overtly gorgeous, so they appear to be in “the same league” as these husbands and boyfriends. This will create a stronger interest in the men. It will also make the woman less self conscious about wearing the product.
Lingerie is just one example of the types of situations that fashion designers find themselves in when creating a marketing campaign. It is important to finely hone the type and look of your fashion models to get every possible advantage. If your campaign is regional, it is important to know which type of model is best for your region. California leans towards tanned blondes, the south prefers blue eyed brunettes, and the Midwest still loves the wholesome girl next door look.
There are several fashion consulting companies that provide expert talent evaluations. They may seem slightly expensive initially, but the return on your advertising dollar will be exponential if you make the right decisions. ML Talent Consulting (mltalentconsulting.com), located in Carlsbad, CA, is one such company that has been expertly appraising fashion talent and researching the consumer markets for over 10 years.
About the Author
1st Solutions Image Consultant Certificate Course© Figure Analysis
|
|
The Power of Image $15.00 The Power of Image written and created by Nickolette Reid is and audio book that enlightens the importance of one’s image and style.She explains her personal life and experiences growing up in the fashion industry and shares her journey of becoming an image educator that she currently is today. Nickolette reveals how the power of image can ultimately affect one’s attitude, personality, behaviour,… |
|
|
Accessory Advantage: Scarf Tricks, Handbags, Belts, Hats, Hemlines, Travel Tips and Much More (From Tacky to Terrific in 10 Easy Steps) $24.50 T.J. Reid is a nationally known accessories expert, fashion journalist, wardrobe consultant, and professional speaker. Her Head To Toe Terrific! programs have been enjoyed by over 50,000 women across the country who have learned from her fashion savvy and down-home warmth an wit. In this video she makes accessorizing easy with her scarf tying magic, her coordinating know how, and her lifestyle dre… |
|
|
Mary Kay Compact Pro (Unfilled) $15.90 Makeup organization has never been easier. An all-in-one compact designed for every woman, the Mary Kay? Compact Pro? keeps all of your color products and applicators organized. An ultradurable, purse-tested finish makes it strong enough to stand the test of time. Its revolutionary magnetic refill system makes it easy on the environment. Brand New still in original packaging. Empty Compact…. |
|
|
Anarchy Sport Fashion Collection CONSULTANT Sunglasses – Multiple Colors … |
|
|
GIRAFFE MULTI-CREDIT CARD CHECKBOOK WALLET BY DESIGNSK $14.99 Do you have a lot of credit cards, membership cards, gift cards, etc that you need to carry with you at all times? This wallet is the perfect solution for you. It can carry 12 cards plus 2 additional spots for ID cards. You can also carry your checkbook and checkbook register. WOW! You can carry everything all in one wallet!!… |
|
|
WOMEN FLAT WALLET CLUTCH BY DESIGNSK Our flat wallet clutch is stylish and trendy for all occasions, including parties. It is easy to use and carries everything from cash to a checkbook. It can be used without a purse or can be put in a purse. A multi-purpose wallet that fits everything all-in-one!!… |
|
|
Mary Kay Star Consultant Barbie $87.00 Special 40th anniversary for Mary Kay… |
|
|
The Pocket Stylist: Behind-the-Scenes Expertise from a Fashion Pro on Creating Your Own Look $6.00 A celebrity fashion stylist reveals the tricks of her trade and shows women of all sizes how to pull together their own polished, individual look…. |
|
|
Textiles (11th Edition) $80.00 A revered resource, Textiles, Elevnth Edition, by Sara Kadolph, provides students with a basic knowledge of textiles, how they are produced and how appropriate performance characteristics are incorporated into materials and products. Organized according to the textile production process, the text provides a solid understanding of textile components–including fibers, yarns, fabrics, and finis… |
|
|
Consulting For Dummies $8.20 âRefreshingly irreverent and lucidly writtenâ¦go for it whether youâre a wannabe or an old pro!â â James H. Kennedy, Founder, Consultant News, on the first edition of Consulting For Dummies. âWhether you are a novice consultant or a pro, Consulting For Dummies coaches you to outstanding success. It is crammed with practical, proven tips and techniques to attract cli… |
|
|
Fashion Craze $19.99 Fashion Craze |
|
|
Fashion Apprentice $19.99 Fashion Apprentice |
|
|
Fashion Star $19.99 Fashion Star |
|
|
Fashion Dash $19.99 Fashion Dash |
|
|
Fashion Fits $19.99 Fashion Fits |
|
|
Fashion Solitaire $19.99 Fashion Solitaire |
|
|
Fab Fashion $19.99 Fab Fashion |
|
|
JoJos Fashion Show $19.99 JoJos Fashion Show |
|
|
JACK O FASHION COAT $159.99 JACK O FASHION COAT |
|
|
Ds Imagine Babyz Fashion $17.99 DS IMAGINE BABYZ FASHION |
|
|
Pen,Atlantis Fashion,Ast $3.99 PEN,ATLANTIS FASHION,AST |
|
|
BOOKEND,FASHION,BK $6.99 BOOKEND,FASHION,BK |
|
|
Melissa And Doug Fashion Stencil Set $9.99 Melissa And Doug Fashion Stencil Set |
|
|
Ds Petz Fashion Dogz & Catz $31.99 DS PETZ FASHION DOGZ & CATZ |
|
|
Ds Imagine Fashion Design Wrld $31.99 DS IMAGINE FASHION DESIGN WRLD |
|
|
Pc Jojos Fashion Show Jcx $6.99 PC JOJOS FASHION SHOW JCX |
|
|
Fashion Police Costume – Teen $23.99 STOP in the name of the law!! Command the party and set the standard for fashion in this Fashion Police Costume. You are sure to stop traffic and stand out as the authority on fashion and flare this Halloween. This Fashion Police Costume is perfect if you and your girlfriends want to dress up as a group because everyone loves a woman in uniform. The Fashion Police Costume is simply the finest quality and comes in a deluxe garment bag that includes a short yet comfortable navy blue dress with attached black neck tie. Also, comes fully equipped with a black police hat and black belt to match. |